BUT for a good cause! Love Water recently embarked on an ice water bucket challenge to raise funds for MIND the Mental Health Charity.

The water used was genuine Blenheim Palace water…but thankfully no one was harmed during the filming, expect perhaps for MD Nick Swan who appears to have received an overgenerous amount of ice cold water thrown at him by his loyal staff.

The event was (allegedly) also attended by Mr. Simon Cowell.

Please watch the video and share the fun! Thanks :  )